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AppNeta is a fast-growing global technology company that is taking advantage of the massive performance monitoring marketplace sized by Gartner as $2.9B in 2020. AppNeta has been named five times to the Inc. 5000 Fastest-growing Private Companies list, and has won numerous awards for company culture, including Inc. Magazine and BBJ’s Best Places to Work and BostInno’s Coolest Companies.

AppNeta is looking for an enthusiastic Marketing Specialist to join our marketing team. In this role, you’ll be in the thick of all of our marketing efforts and will have a unique opportunity to get hands-on involvement across the spectrum of demand generation, website optimization, campaign management, digital advertising, and more. We’re a fast-paced and results-oriented team, so we’re in search of a go-getter who is passionate about driving ROI through integrated, end-to-end marketing programs.

The Marketing Specialist will be responsible for driving the execution of brand awareness initiatives as well as lead-generating activities like account-based marketing programs, webinar and podcast sponsorships, and email nurture. You’ll be responsible for reporting on campaign performance across all channels to draw meaningful insight from key performance metrics.

The Marketing Specialist will work with the Director of Demand Generation to manage the execution of demand generation and conversion campaigns to support lead generation and funnel progression. Together, you will be focused on continuous improvement - seeking opportunities for testing and improvements within campaigns.


  • Keep a keen eye on the performance of our marketing programs with ongoing reporting and analysis, and make optimization recommendations as appropriate.
  • Help run and optimize various marketing campaigns including: targeted email campaigns, PPC, display advertising, direct mail, social media, etc.
  • Provides reporting to stakeholders around campaign performance and key insights.
  • Play a critical role in the management of our content and email nurture programs, including leading the QA process for new materials to ensure the integrity of the AppNeta brand. 
  • Collaborate with our Content Manager to help ensure our content library stays up to date and actionable
  • Manage and provide support for our webinar, podcast, and events programs, including researching, planning, logistics, execution, tracking, and budgeting.

About AppNeta:

AppNeta is the leader in proactive end-user performance monitoring solutions built for the distributed enterprise. With AppNeta, IT and Network Ops teams can assure continual and exceptional delivery of business-critical applications. AppNeta’s SaaS-based solutions give IT teams essential application and network performance data, allowing them to continuously monitor user experience across any application, network, data center or cloud.

At AppNeta, we take application and network performance seriously without taking ourselves too seriously. We are big believers in a work hard, play hard culture. AppNeta strives to create an inclusive and anti-racist workplace for all team members. We work every day to facilitate and actively promote an environment where all employees know they are truly valued and treated equally. We offer work-from-home stipends, unlimited time off, and generous paid Maternity/Paternity leave, and pride ourselves on providing a challenging yet fun and collaborative environment.


About You: 

  • BA/BS required preferably in Marketing or a related discipline
  • 2-3 years of experience with B2B marketing, demand generation, digital marketing,  etc.
  • You’re data-driven, analytical, and organized. You enjoy proactive problem solving and are intellectually curious.
  • Self-starter, highly motivated, eager, and enthusiastic to learn
  • Strong attention to detail and focus on quality output
  • Leverages marketing tools, systems, and platforms to execute and measure campaign effectiveness.
  • Ability to manage multiple priorities and projects across various initiatives, vendors, and channels in a fast-paced environment
  • Strong collaboration skills, with internal and external stakeholders
  • Genuinely enjoys the constant challenge that marketing presents
  • Excited to thrive in a fast-paced start-up culture
  • Excellent writing and communication skills
  • Experience with marketing automation systems - building emails & landing pages
  • Marketo experience a plus
  • Experience with technical, network-related SaaS products a plus!

Job Information

  • Job ID: 57871376
  • Location:
    Boston, Massachusetts, United States
    Remote In US, United States
  • Position Title: Marketing Specialist
  • Company Name: AppNeta
  • Industry: Computer Software
  • Job Function: Direct Marketing,
    Marketing Analytics,
    Online Marketing,
    Social Media
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
Computer Software
Boston , MA , US

AppNeta is the only network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user perspective. With AppNeta’s SaaS-based solution, IT and Network Ops teams at large, distributed enterprises can quickly pinpoint issues that affect network and business-critical cloud application performance, regardless of where they occur. AppNeta is trusted by some of the biggest Fortune 1000 companies, including 3 out of the 5 largest corporations in the world, as well as 4 out ...

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